SIDE EFFECTS
Overview
INTRODUCTION
Life offers you a choice between the red pill (a harsh life of knowledge) and the blue pill (a blissful life of ignorance). You hesitate, then swallow the red pill. It's the high, courageous route... right? But the rabbit hole is deep... much deeper than you possibly expected. And so the side effects start to kick in, tormenting you with the following question: What if the red pill was just a delusional drug that leads to nowhere?
CONCEPT
The concept is about the interminable mental struggle caused by taking a risk represented through the cultural metaphor of taking the red pill. The narrative follows a red capsule which illuminates its way into a pit of darkness. As light intensifies, infinite sets of doors, keys, and corridors are revealed, representing the revelation that once you've taken the red pill, there's no way out.
Process
